Have you ever bought too much food… and watched it go to waste?

The Problem

Bulk packaging is the norm in retail

Students, young professionals, and single households are growing in number

Leftover food is hard to share without existing social systems.

Unnecessary food waste.

The need

A casual, low-effort way to share extra food with others nearby.

A solution that works without depending on personal networks or roommates.

A system that makes small, one-time exchanges feel normal and easy.

Interview

Student, Long island City

Often wastes food,
so reduces cooking and shopping.

Student, New York City

Lives with husband,
but their food needs are minimal.

Student, Jersey City

Has a roommate, but differing habits make sharing food difficult.

insights to HMW

• Seeing receipts and real profiles helps users feel more at ease.

• Users may drop off if posting takes too many steps.

• A messaging feature can boost communication and build trust.

HOW MIGHT WE make food sharing easier so more people feel encouraged to join in?

Solution

what can splitit do

Easy Sharing

Just take a photo — Split with others in seconds.

Nearby Matching

Posts are shown to people around you.

AI‑Powered Helper

Splitee makes it easy to start sharing.

get started

Welcome page

Onboarding Survey

Create an account

how to split

Landing page

Pick an option first

Post Details

let splitee help

Upload your receipt and let Splitee auto-fill the details

Don’t forget to add images and set the location manually

Your post has been created successfully

How to Sell- for Seller

Check messages from your buyer to stay updated

Chat about the grocery details you’re splitting

Accept your buyer’s request to confirm the deal

How to buy- for buyer

Browse posts and add groceries to your cart

Send a request to the seller to proceed

Complete the payment once approved

What changed

No more waste

Those tomatoes didn’t rot in the fridge — they got eaten.

More Than Just Food

Two people got what they needed and they connected.