Research
User Interface
User Experience
Interaction Design
Problem
Most existing online floral platforms only offer pre-arranged bouquets, without the option for customization.
Customers are unable to select flowers based on their personal preferences, highlighting the need for a more flexible and personalized flower ordering experience.
Interview
1 has a habit of ordering flowers online.
2 tried ordering online but faced issues.
1 has only bought flowers in-store.
Interview Goals
Challenges
Challenges and pain points they encounter.
Essentials
Basic functions and features users expect.
New Feature
Thoughts and concerns on customizing bouquets.
Pain Points
Based on user interviews, these were the key problems users encountered.
Lack of Clear Flower Information and Images
Information
Disorganized Interface Design
Interface
Limited Selection and Lack of Unique Features
Uniqueness
Insights to HMW
Lack of visual preview and clear steps creates hesitation, reducing both user confidence and platform engagement.
“ Customize bouquets service needs to require a preview option.”
“ It can be difficult to imagine the final result.”
→ HOW MIGHT WE help the new platform users create their bouquets with a clear flow and good user experience?
Explore
Drew sketches to help visualize ideas derived from the HMW (How Might We) question.
from Mia Seo, Jolyn Tran, Irene Ahn, and Me
Design Progress
Tested different UI designs through low-fi to mid-fi and used prototypes to get user feedback, helping to validate ideas and inform the next design phase.
( Hover to See More / Click to View Details )
Solution
✿ Home Page
Starting with a friendly greeting, the homepage introduces key features in order: the "Create Your Bouquet" function, newly added flowers, huā’s signature features, the Monthly Flower highlight, and a helpful FAQ section.
✿ Create your bouquet
This feature allows users to design personalized floral arrangements with real-time previews. Through the filter tool, they can easily explore and select flowers that best fit their vision.
✿ Monthly Flower
The Monthly Flower page introduces a new bloom each month. Part of the proceeds goes to donation, turning each purchase into a small act of impact.
✿ Sign up Flow
The sign-up and login flow allows users to quickly create an account and access the platform with ease.
✿ Check out Flow
The checkout flow allows users to review their cart, apply discounts, fill in delivery information, enter payment details, and complete the purchase with ease.
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