Goal

As the main visual team, our goal was to craft a cohesive and eye-catching design concept that serves as the face of the department. Beyond visual appeal, we aimed to represent the identity and energy of our peers, helping their work be seen, recognized, and remembered by a wider audience both within and beyond the university.

Design Concept

MIX is the process of breaking down and reassembling individual components to create something new. Each of us took on different roles, supporting one another and contributing our strengths. Through this blend, we deconstructed the familiar into softer particles—coming together as a powerful driving force, forming wave after wave of fresh momentum.

In this year’s Ming Chuan University Commercial Design Graduation Exhibition, we turned the focus back onto ourselves. We moved from working individually to becoming deeply connected, creating a shared space rooted in the spirit of collaboration and mutual growth.

As designers, we care about our island. Through design, we seek to respond to and reshape Taiwan’s current realities—blending market culture, industrial structures, and traditional memories with modern elements to challenge the world’s existing frameworks. Our goal is simple: to communicate through fusion, grow through collaboration, and extend towards something even better—together.

Key Visual- Poster

The poster structure extends irregularly to the left and right from the original geometric structure, increasing the interaction between the viewer and the poster, implying "we mix ideas, break the framework, and expand different possibilities."

To enhance the interactivity of the poster, we have chosen to incorporate various printing techniques in addition to using specialized colors provided by the printing factory. These techniques include spot glossing and adding textured particles to make the poster more engaging and to enhance the tactile experience.

MERCHANDISE

Our exhibition merchandise includes both classic must-have items from previous years and new creations inspired by this year’s concept. The film camera represents the idea of capturing the creative process behind every MIX. We also offer free cards and stickers so visitors can make their own custom combinations—imagining and designing their personal version of MIX.

Exhibition ID badge, Adhesive tape, Annual publication, Event brochure, Film camera, Cool card, Stickers

video

The project video highlights the exhibition’s visual identity and collaborative spirit through animation and behind-the-scenes footage. It offers a dynamic overview of the concept and was shared online as a way to reach audiences beyond the physical exhibition.

SOCIAL MEDIA

To promote the spirit of “Achieve Better Together,” we interviewed each group to share their design concepts, moving beyond static visuals. We created animated characters based on their work and shared them on social media to boost engagement and connection across teams.
Instagram @mcucd.mix